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Most supermarkets are selling reusable bags at cost or slightly below, since they view it as a marketing expense.
Financial and business terms. 2012.
expense — ex‧pense [ɪkˈspens] noun 1. [countable, uncountable] ACCOUNTING an amount of money that a business or organization has to spend on something: • Most advertisers look upon advertising as an expense and not an investment, which is a mistake. • The… … Financial and business terms
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
expense — noun 1 cost/money spent on sth ADJECTIVE ▪ considerable, enormous, great, huge, significant, vast ▪ added, additional, extra … Collocations dictionary
Expense Ratio — A measure of what it costs an investment company to operate a mutual fund. An expense ratio is determined through an annual calculation, where a fund s operating expenses are divided by the average dollar value of its assets under management.… … Investment dictionary
Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… … Wikipedia
Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Return on marketing investment — Marketing Key concepts Product marketing · Pricing … Wikipedia
